China and Japan are driving adidas' global growth with sales increases of up to 23% during 2026
Adidas' strategy in Asia also relies on greater autonomy for local markets. The company has stated that its operating model is based on empowering regional teams to adapt products, campaigns, and activations to the preferences of each consumer.

Adidas' strategy in Asia also relies on greater autonomy for local markets. The company has stated that its operating model is based on empowering regional teams to adapt products, campaigns, and activations to the preferences of each consumer.
Sinergia Empresarial continuará el seguimiento de esta información sobre china and Japan are driving adidas' global growth with sales increases of up to 23% during 2026 y ampliará la cobertura conforme se confirmen nuevos elementos relevantes para el ecosistema empresarial.



