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Regular water is no longer enough. Welcome to the corporate gold rush around 'functional hydration.'

Social media and GLP-1s are spurring increased interest in hydration products, and companies are responding with things like electrolyte mixes and "hydrating hot chocolate."

Por Redacción Sinergia Empresarial · 11 de julio de 2026 · 1 min
Regular water is no longer enough. Welcome to the corporate gold rush around 'functional hydration.'

Social media and GLP-1s are spurring increased interest in hydration products, and companies are responding with things like electrolyte mixes and "hydrating hot chocolate."

Sinergia Empresarial continuará el seguimiento de esta información sobre regular water is no longer enough. Welcome to the corporate gold rush around 'functional hydration.' y ampliará la cobertura conforme se confirmen nuevos elementos relevantes para el ecosistema empresarial.