Over 70% of Gen Z investors hold a third of their portfolio in crypto — and only 13% of day traders make money
Over 70% of Gen Z investors hold a third of their portfolio in crypto — and only 13% of day traders make money.
Some Gen Z investors have given up on building wealth the old-fashioned way. They're going gambling instead.
"When you hit a jackpot or whatever they call it there, that's probably what it feels like, said Preston Coots to Bloomberg, talking about how it felt when his first investment in a microcap stock paid off . "I feel like a genius. I just created money out of nothing."
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The 25-year-old has continued to invest in high-volatility assets, such as penny stocks and crypto, in the six years since his first big bet. He's seen around a 30% return in those six years — significantly less than he would have made if he invested in the S&P 500.
Coots isn't the only Gen Z investing this way. Over 70% of Gen Z investors have crypto take up more than a third of their portfolio, according to the World Economic Forum . According to the CFA Institute, they're also less likely to invest in mutual funds than millennial or Gen X investors .
Why are Gen Z investors so interested in high-risk, high-payoff investments? And is that strategy working out for them?
The U.S. is headed toward an increasingly K-shaped economy . Wealth inequality has increased over the past several decades; according to the Congressional Budget Office, the share of wealth held by both the top 10% of the US has grown by 4% since 1989, up to 60% total . In comparison, the bottom half only holds 6% of total wealth.
To make matters worse, cost of living has grown increasingly unaffordable. According to Brookings, almost half of U.S. households don't earn enough to make ends meet — a number that's gotten significantly worse since the COVID-19 pandemic .
This has left some Gen Z investors feeling like traditional methods of building wealth won't let them meet their financial goals.
"With how expensive life is, it is difficult for people to accomplish the goals that they want to accomplish," says Ish Lukhey, a 23-year-old investor, when speaking to Bloomberg . "You used to be able to with just one high or medium-to-high income."
At the same time that Gen Z is feeling the squeeze, prediction markets like Kalshi and Polymarket have entered the picture.
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These platforms call themselves financial products — in a recent New York Times interview, Kalshi founder Tarek Mansour said there was "a new Wall Street being formed " — but in practice, allow their users to bet on anything from the next President to sports games. (Kalshi specifically added 3 million new users during the course of the FIFA World Cup .)
These markets hold the allure of big wins, but in reality you're more likely to lose money than you are to make money. A study by the University of Toronto found that almost 70% of Polymarket users make a net loss from the platform .
According to Northwestern Mutual, 32% of Gen Z say they have used or are considering using prediction markets, more than any other generation .
Gen Z's behavior isn't coming from nowhere. Economists from the Universities of Miami, San Diego, and Colorado at Denver found that "lottery-like" investments increase as inflation increases . Since Gen Z is having to deal with a higher cost of living, it makes sense that they'd also be drawn to those investments.
