Internacional
Boomers, not Gen Z, are the generation cutting back most on alcohol
New research overturns assumption that abstinent younger drinkers are behind weak demand
Por Redacción Sinergia Empresarial · 14 de julio de 2026 · 1 min
New research overturns assumption that abstinent younger drinkers are behind weak demand
Sinergia Empresarial continuará el seguimiento de esta información sobre boomers, not Gen Z, are the generation cutting back most on alcohol y ampliará la cobertura conforme se confirmen nuevos elementos relevantes para el ecosistema empresarial.
