Billionaire with 70% of portfolio in Bitcoin makes bold investment
Billionaire with 70% of portfolio in Bitcoin makes bold investment.
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Mexican billionaire Ricardo Salinas Pliego is a vocal Bitcoin (BTC) proponent who never misses a chance to talk about what he believes are the advantages offered by the cryptocurrency.
The billionaire holds 70% of his investment portfolio in Bitcoin, believing fiat currencies are going to lose their purchasing power over time.
Salinas thinks Bitcoin could hit $1 million, but he hasn't committed to a deadline yet.
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On July 15, it was revealed that the Grupo Salinas founder and chairman is participating as an anchor investor in ORANGE JUICE HODLINGS, a permanent capital company building a Bitcoin treasury company.
The Connecticut-based company disclosed that it has raised $40 million to launch a permanent capital company to acquire and permanently own American businesses and simultaneously pursue a Bitcoin treasury strategy.
Cash generated by the businesses will be reinvested into acquisitions or the Bitcoin treasury, with conservative use of leverage and capital markets, the company said.
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ORANGE JUICE was founded by partners from ego death capital, a leading Bitcoin venture capital firm, including Jeff Booth, Lyn Alden, Nico Lechuga, and Andi Pitt.
The company said it intends to pursue a public listing in the future to provide a liquid ownership currency and access to capital markets.
"I have built a diversified conglomerate serving millions of customers in Latin America and employing over 170,000 people. From this I have learned two things: cash flow is king, and you cannot count on governments to protect the value of your money," Salinas, an anchor investor in the company's latest raise, said. "ORANGE JUICE is built on both — cash flowing companies and a Bitcoin treasury. That is why I am backing this team."
Bitcoin was trading at $64,204 at the time of writing, as per Decibel .
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This story was originally published by TheStreet on Jul 16, 2026, where it first appeared in the MARKETS section. Add TheStreet as a Preferred Source by clicking here.
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