10% discount Gone? Progressive Ends Motive Dashcam Enrollments, Signals New Telematics Program

The change became effective on July 1, 2026. While current customers will continue receiving benefits for now, trucking companies hoping to enroll in the program will have to wait until Progressive announces a replacement.

According to the company, a new commercial telematics program is already in development and will be introduced in the near future. Progressive has not yet released details about the new platform, its technology partner, or how the program will differ from the current one.

For many trucking companies, the announcement raises questions about the future of insurance discounts tied to dashcams and driver monitoring technology. It also reflects a broader trend across the trucking insurance industry, where telematics has become an important tool for measuring risk and rewarding safe driving.

Progressive says existing customers enrolled in the Motive dashcam program will not experience any immediate changes.

Current participants will continue receiving their dashcam credits through the remainder of their current policy term. They will also receive personalized pricing at their first renewal and continue participating in the program until Progressive announces additional changes.

That means fleets already using Motive through Progressive can continue operating as they have without replacing equipment or changing their insurance coverage today.

The biggest impact falls on carriers that were planning to enroll after July 1. Those fleets can no longer sign up for the Motive program through Progressive and will need to wait until the replacement program becomes available.

For insurance agents, the transition may also create additional conversations with customers who are considering new policies or comparing insurance options. Agents will likely need to explain that while the current program has closed to new participants, Progressive still plans to offer a telematics solution in the future.

During the past several years, Motive has become one of the best-known providers of AI-powered dashcams and fleet safety technology in the trucking industry.

Its cameras record driving events such as hard braking, speeding, distracted driving, following too closely, rapid acceleration, and collisions. Many systems automatically upload video clips to fleet managers, allowing them to coach drivers before risky habits lead to accidents.

The cameras also provide valuable evidence after crashes. Video recordings can help carriers defend themselves against false accident claims, reduce legal expenses, and resolve insurance investigations more quickly.

Many fleets viewed the insurance discounts offered through telematics as an added benefit. While installing cameras requires an investment, companies often found that improved safety, fewer claims, and lower insurance premiums helped offset the cost over time.

Progressive's decision does not appear to signal a move away from telematics. Instead, it appears to represent a transition from one technology provider to another as the insurer prepares to launch a new program.

Commercial trucking insurance has changed significantly during the past decade. Insurance companies are increasingly relying on technology instead of evaluating risk based only on loss history, driver records, or federal safety scores.

Today, many underwriters want to understand how a fleet actually operates each day. Telematics systems provide information about speed, braking, cornering, acceleration, hours of operation, route selection, and other driving behaviors that can help predict future losses.

Instead of waiting for an accident to occur, insurers can identify risky driving habits before they result in expensive claims.

That shift has encouraged more fleets to adopt dashcams, electronic logging devices, GPS tracking systems, and driver coaching software.